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VeChain Targets $44B DPP Opportunity

By WebDeskJanuary 5, 20263 Mins Read
VeChain Targets B DPP Opportunity
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All news is rigorously fact-checked and reviewed by leading blockchain experts and seasoned industry insiders.
  • Vechain already runs enterprise DPP systems, gaining regulatory demand momentum before EU enforcement.
  • Mandatory DPPs from July 2026 create direct infrastructure demand across over thirty industries.

European authorities confirmed that Digital Product Passports (DPPs) will become mandatory from July 2026 across more than 30 industries. Covered sectors include electronics, automotive, textiles, batteries, construction, and consumer goods.

DPPs are structured digital records that store and share standardized information about a product across its full life cycle. They are designed to improve transparency, traceability, and circular use of products.

VeChain has already placed such systems into active use. More than 300 enterprise cases are running ahead of the mandate. Early deployment gives the network a head start in a sector estimated at about $44 billion in long-term value.

🇪🇺 EU just made it official

By July 2026, Digital Product Passports become mandatory across 30+ industries#VeChain is already live with 300+ enterprise cases and is positioned to capture a slice of a $44B market

Regulation -> adoption -> real demand$VET will win big in 26 pic.twitter.com/m2vN1mguoC

— FrienDowJones Ⓥ (@ValuableTX) January 3, 2026

EU Sustainability Push Meets VeChain’s Proven Tech

As we reported in an earlier article, Digital Product Passports assign a unique digital profile to each manufactured unit. Records may include sourcing details, repair events, carbon data, and recycling instructions. European regulators see complete life cycle transparency as a key factor in achieving ESPR sustainability targets.

This initiative is projected to result in direct demand for interoperable digital infrastructure. Businesses working across the European Union will need linked systems capable of managing significant volumes of product data, verification, and reporting across supply chains.

VeChain’s current deployments meet these requirements in real settings rather than pilot trials. Its advanced technical infrastructure makes it a natural fit for enterprise-grade DPPs. The platform reports over five million users and hundreds of applications connected to its blockchain.

Brands and developers rely on the network to record supply chain data and support reuse-focused business models aimed at daily consumer products.

Rekord AG Pilot Shows Early Transaction Volumes

On December 21, 2025, CNF reported that Rekord AG would act as a core infrastructure provider for the EU DPP initiative while operating on the VeChain blockchain. Rekord completed one full month of live operations on the network.

During that initial period, more than 100,000 on-chain transactions were processed. Activity at that scale suggests practical use rather than demonstration activity. Data enters through Rekord’s trust layer before being recorded permanently on VeChainThor.

Market commentary has followed regulatory progress closely. One trader on X wrote, “$VET will win big in 26,” adding that “Forced compliance + VeChain’s proven enterprise track record gives massive tailwind for $VET if they keep delivering.”

In a separate analysis post, he highlighted underperformance of VET relative to Bitcoin, lasting about 4.75 years within a descending price channel. Technical projections from that analysis suggested a possible 1500% expansion following a confirmed breakout.

At the time of writing, VET trades at $0.0119 with a 0.55% rise over 24 hours. Monthly performance remains lower by 5.56%.


Credit: Source link

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