Dubai, UAE — 10 July 2025 — Cryptocurrency exchange Bybit has rolled out #IMakeIt, giving its more than 70 million global users a louder voice and a better future of finance. #IMakeIt campaign is a new visual system built around the letter “I” as part of Bybit’s next chapter of growth and inclusivity. The marketing push is anchored by a fresh visual identity and a promise to make trading more open, intuitive, and empowering for everyone on the platform
With more than 70 million account holders and the industry’s second-highest daily trading volume, Bybit’s scale gives refreshed real-world impact. The campaign’s message, “make it” is bundled with an updated app interface, an upcoming website redesign, and phased regional launches. This is intended to reach users everywhere, both first-timers and professional crypto traders.
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#IMakeIt Gives More Possibilities for Users
From its founding in 2018, Bybit has worked to bridge centralized and decentralized finance. The rebrand extends that ethos. Head of Marketing Claudia Wang says Bybit’s goal is simple saying, “We believe every user has the power to shape their own financial destiny,”.
Bybit’s new vision is to reshape global finance by unlocking possibilities for everyone, and its mission commits the exchange to a discipline-driven, inclusive, transparent ecosystem built to endure.
Claudia believes Bybit’s goal is to break down the walls between old-school finance and Web3. She notes the brand will “dissolve boundaries” and lead users toward new possibilities.
Bybit stresses that the move dovetails with its broader mission to reshape global finance in a “discipline-driven, inclusive, and transparent” way. The exchange frames the rebrand as foundational for future product releases and partnerships that will make digital assets more usable and enduring.
User Empowerment and “I”
Explaining the rationale behind the shift, Head of Marketing Claudia Wang noted that the campaign centers on helping individuals “shape their own financial destiny.” She described #IMakeIt as a rallying cry that dissolves the traditional boundaries between novice and professional, TradFi and DeFi. This underscores Bybit’s intention to guide its community toward whatever they decide is financially possible.
The new identity’s single letter “I” in the #IMakeIt campaign is chosen to symbolize identity, innovation, and intention. Bybit is rebranding as a full reset of how the company communicates and serves its audience. That is, a bold yet human-focused tone, globally consistent but locally nuanced messaging, and storytelling that puts the user experience first.
Bybit’s rollout is phased in stages. There is the global #IMakeIt launch and livestream in early July, a full app refresh by mid-July, a revamped website later in Q3, and continuous regional updates from August onward
About Bybit
Bybit was founded in 2018 and has grown to become the world’s second-largest cryptocurrency exchange by trading volume. Serving over 70 million users worldwide, the platform blends secure custody, diverse marketplaces, and advanced blockchain tools to create a simpler, more open financial ecosystem. Strategic Web3 partnerships and a focus on robust infrastructure enable Bybit to bridge TradFi and DeFi, empowering builders, creators, and enthusiasts alike.
Learn more at Bybit.com or direct media inquiries to [email protected].
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