- Franck Muller launches a limited edition watch linked to Solana wallets via a custom QR code at the 12 o’clock position.
- Only 1,111 watches were produced worldwide, blending luxury craftsmanship with blockchain-based digital identity.
Franck Muller, a Swiss luxury watch brand, has just released a new collection that has immediately caught the attention of many people, not only horology lovers, but also the crypto community. They collaborated with Solana, a public blockchain known for its speed and efficiency, to create 1,111 exclusive watches.
Uniquely, each unit is equipped with a customizable QR code and is directly connected to the owner’s Solana wallet. Not only that, the price per unit is also no joke: 20,000 Swiss francs or around $24,300.
JUST IN: Swiss watchmaker Franck Muller reveals limited edition Solana timepiece, only 1,111 units available at $24,300 each. pic.twitter.com/XJBeL4ctsx
— Whale Insider (@WhaleInsider) May 24, 2025
Franck Muller Turns Your Wrist Into a Web3 Identity Hub
What if your digital wallet could be worn on your wrist. Not in the form of a regular smartwatch full of notifications and exercise reminders, but in the form of a Swiss watch that is usually only accessible to sultans. That’s what Franck Muller is offering this time, a “phygital” experience that literally unites real-world status and digital identity.
Furthermore, each watch is also given a unique serial number, creating a more personal sense of ownership. The QR code placed right at the 12 o’clock position is not only a visual accent, but also functions as a link to the owner’s digital assets. Looks futuristic? Maybe. But this is a real form of the shift in the luxury world that is starting to be familiar with Web3 technology.
Between Prestige, Digital Identity, and Security Risks
On the other hand, the emergence of such an expensive watch amid the rise in crypto-related crimes has made many people frown. Recently, there have been several cases of kidnapping and attempted extortion targeting crypto figures.
For example, the co-founder of Ledger and his family were kidnapped before being rescued, then there were also the children and grandchildren of the CEO of Paymium who were almost taken away. So, a reasonable question arises: does showing off a watch like this actually open up opportunities for criminals?
Lately, blockchain technology has indeed been increasingly used by luxury brands. A few days ago, the creative agency IoDF collaborated with Epam to launch a blockchain-based Digital Product Passport (DPP) for the European fashion industry. This DPP not only functions as an authentic label, but also embeds storytelling, digital communities, and even creator royalties so that consumers feel more involved.
However, the competition in the world of luxury watches and accessories is not calm. In March, a company called Watch Skins sued LVMH in Texas federal court for alleged patent infringement. The accusation? The NFT display technology used by LVMH is considered to have copied a concept previously developed by Watch Skins.
This reflects one thing, where big brands are now elbowing each other to dominate new ways of displaying and authenticating luxury.
Interestingly, the discussion of luxury watches cannot be separated from the name of Justin Sun, the founder of Tron, who has attended an exclusive dinner with Donald Trump.
At the event, he received a Trump-branded Tourbillon watch worth 100,000 dollars as a gift. Sun, who is also the largest investor in the TRUMP meme coin, was then highlighted because he faced an investigation from the SEC. The world of luxury, politics, and crypto, all mixed together on one increasingly absurd stage.
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