Finestel has been carving out its place in the crypto autotrading ecosystem with software designed for professional traders, asset managers, and fintech startups.
In a conversation with CryptoDaily, Hamid Ghasemi (The co-founder & CEO) explained how the company grew from a simple copy-trading service into a full suite of tools for portfolio management, trading automation, and branded white-label solutions.
Read this conversation to discover why Finestel has become the hidden hand behind some of the biggest asset managers in the crypto market.
Q: What’s Finestel all about, and how’s it changed since day one?
Finestel aims to simplify operations for asset managers and traders managing multiple exchange accounts and executing bulk orders, and pursuing growth without high costs. “We started as a copy and social trading platform,” the rep explains, “but we quickly understood that master traders needed something bigger; an all-in-one software to truly manage portfolios, develop strategies, build branding, and generate revenue, not just a simple trade copier.
“We saw folks struggling with clunky systems, so we built something better,” the rep adds. Today, it’s a unified crypto API trading, trading automation, portfolio Management, and client management software suite for asset management. It integrates with major exchanges like Binance, Bybit, OKX, Binance.US, Bitget, and KuCoin, and plans are underway to add MT4/MT5 and Forex trading soon.
Q: Who’s Finestel for, and what’s the deal with its white-label platform?
It’s for pro traders, asset managers, and fintech startups. “Our users want to manage portfolios and look legit,” the rep notes. The white-label platform lets them launch branded trading hubs with custom logos, domains, and interfaces, think a pro platform or app, ready fast. It includes client dashboards for tracking portfolios and billing tools for subscriptions or profit splits, saving managers time while boosting their brand.
Q: Finestel’s clearly built for serious asset managers, but how do you create your roadmap and detect their needs so accurately?
A: Exactly, asset managers handle big portfolios, so we stay in touch to meet their needs. They were tired of manual trades and flipping between exchange dashboards, so we built our roadmap from their feedback, creating a platform that does it all; no other software is needed. The Signal Bot pulls trades from any custom source, and the TradingView Bot turns chart strategies into orders in under half a second. These save hours and drive profits. Users said we lacked a unified trading terminal, but now it’s here: an advanced dashboard for manual trading across major exchanges.
Q: It’s great news that Finestel’s trading terminal is now ready! Please tell me, are there any tools for retail traders on Finestel?
A: Yes, mid-level traders and individuals are using Finestel and loving it. I think all traders need automation now, and our automation toolset delivers. They also manage their accounts on different exchanges from our new trading terminal’s single dashboard. It’s a perfect tool for them.
Q: Can you tell me about competitors in your market and what sets Finestel apart from them?
A: Honestly, some platforms have popped up with tools for asset managers, but they’re small-scale, mostly just automation bots. None offer a white-label solution like ours. Since 2021, we’ve built the full software, and it has been under load till now. I’m proud to say we were the first and now lead the pack.
Q: Got a success story to share?
We’ve got plenty of success stories, but now I can take a private company from the UAE. Since April 2024, they’ve hit around $100M in assets, pulling in $1M in revenue. Using Finestel, they built a branded automated trading and private fund.
Q: How does Finestel keep things secure and reliable?
Security’s a big deal. Finestel’s non-custodial setup lets users control their assets via encrypted API keys. “We’ve got dedicated servers, multi-factor authentication, and regular checks,” the rep says. Fast trades and high uptime keep things running smoothly.
Q: Why isn’t Finestel as well-known as some of the other trading bot providers? There’s barely any Reddit buzz or user posts in social media about you guys.
A: Hell of a question! First of all we’ve been offering our service to bigger users. HNI traders, asset managers, fund managers, etc.. So our major focus hasn’t been retailers and smaller users. But with our new services (tradingview bot, signal bot, trading terminal), more individuals are also able to use our powerful trading execution software. Another reason is asset managers run Finestel behind the scenes, but their own brand is out front with our white-label setup. They keep quiet to avoid tipping off competitors; most of them don’t want others stealing their edge. They’d rather keep us their secret weapon.
Q: What’s next for Finestel?
We’re eyeing traditional markets with MT4/MT5 and Forex support. “We’re also cooking up AI tools, like assistant bots, to make automation even smarter,” the rep shares. By adding new exchanges and listening to users, Finestel plans to stay ahead of the curve.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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