Dubai, UAE, March 11th, 2026, Chainwire
Bybit, the world’s second-largest cryptocurrency exchange by trading volume, marked International Women’s Day with a livestream discussion highlighting the company’s shift beyond a crypto exchange toward a broader financial platform.
The March 8 session featured company leaders Helen Liu, co-CEO; Mazurka Zeng, co-CEO of Bybit EU; and Yoyee Wang, B2B executive. The livestream focused on Bybit’s evolving role within digital finance, including its efforts to build a platform that connects digital assets, payments and tokenized investment opportunities.
Zeng noted that the relatively young crypto industry provides a different environment from traditional financial systems.
“Because the industry is still emerging, it doesn’t carry the same legacy structures as traditional finance,” Zeng said. “That creates space for people to share ideas, contribute perspectives and shape how the industry develops.”
She also highlighted the growing presence of women leaders in the digital asset industry.
“Crypto is a transparent and fast-growing sector that offers strong opportunities for women to lead and innovate,” Zeng said. “That’s why we’re seeing more women stepping into leadership roles across the industry.”
She added that digital platforms may simplify services that traditionally required multiple banking steps, such as opening accounts or managing cross-border transactions.
The conversation also examined how blockchain infrastructure may help address challenges in traditional financial systems, including delays in cross-border payments and limited access to financial services in some regions.
Wang shared insights from her experience working in the financial industry before entering crypto.
“When I worked in traditional banking, we often faced frustrating bottlenecks and inefficiencies in settlement,” Wang said. “For example, waiting for T+2 settlement can limit opportunities, while blockchain infrastructure has the potential to enable faster and more efficient capital movement.” She said blockchain-based infrastructure may enable faster settlement and more efficient movement of capital for both businesses and institutional clients.
Participants also reflected on leadership within the technology and financial sectors. The panel highlighted the presence of women in senior roles across the company, including positions in executive leadership, regional management and product development.
During the closing segment, speakers also shared advice for women pursuing careers in finance and technology.
“I encourage young women to explore opportunities in this industry and build careers they’re passionate about,” Zeng said. “Many talented young women are joining our teams, and they are gaining valuable experience while enjoying the work they do.”
Wang added that confidence and initiative are key for women entering the industry.
“One lesson I’ve learned is not to self-select out of opportunities,” Wang said. “Speak up, pursue your ideas and believe that you can play a role in shaping the future of this industry.”
Liu also noted that digital financial tools are becoming increasingly integrated into everyday life.
“Digital finance is becoming part of everyday life, and wealth tools are evolving alongside it,” Liu said. “Programs like the Bybit wealth program reflect how digital platforms are expanding access to financial opportunities.”
The event formed part of Bybit’s International Women’s Day programming and focused on leadership perspectives shaping the company’s transition toward a broader financial platform as the digital finance ecosystem continues to evolve. The full livestream recording is available here.
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
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